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January 15th, 2014:

Already Getting Busy…

I’ve not been away but a mixture of illness, Christmas and general lethargy have meant that I’ve not bothered with writing for a bit. But 2014 and a new year appears to be upon us and I do wonder what it is going to bring us, especially in the world of IT infrastructure.

As we ended 2013, we saw both winners and losers in the world of Flash for example; Violin crashing as they struggle to increase sales and reduce burn; yet Pure seem to be on a stellar rise and hiring like maniacs. A UK launch is imminent and they are going to be interesting to watch. All Flash Arrays are still very much niche and even companies who need them are holding off on making any big decisions.

I’ve already spoken to a hybrid vendor this year; pushing their hybrid is good enough for most cases, very tied to the virtualisation use-case. And yes, VDI all over their powerpoints as a use-case. 2014, the year when VDI happens!!

I expect that I’ll spend time with more hybrid vendors who are playing some kind of chicken with SSD/Disk ratios; how low can they go? However, I’m also seeing more KVM/Openstack appearing on road-maps as they begin to realise that VMware might not be the only game in town.

I’m sure we’ll see more hype around hyper-convergence as attempts continue to build a new mainframe and I shall continue to struggle to work out why anyone wants to? I like being able to scale my infrastructure in right place; I don’t want to have to increase my compute to increase my storage and vice versa. Flexibility around compute/storage and network ratios is important.

Yet convergence of storage and compute will continue and there’s potentially some real challenge to the traditional storage technologies there. If I was building a new infrastructure today, I’d be looking hard whether I needed a SAN at all. But I wouldn’t be going straight to a hyper-converged infrastructure; there be dragons there I suspect.

I’ve already had my first vendor conversation where I’ve suggested that they are actually selling a software product and perhaps they should drop the hardware part; that and asking why the hell were they touting their own REST API for cloud-like storage…if industry giants like EMC have struggled against the Amazon juggernaut, what makes they think that they are any different?

And marketing as differentiation will probably continue….especially as the traditional vendors get more defensive around their legacy products.  No-one should get rich selling disk any more but it won’t stop them all trying.